Marketing & Sales
mobi |eng | 2015-12-28 | Author:Alan Lewis & Dan McKone
Edge-based customization Edge-based solutions Edge-based bundling The first move, edge-based customization, uses ancillaries as a faster, less capital-intensive way to support product configuration. The second, edge-based solutions, dissuades customers from ...
( Category:
Processes & Infrastructure
December 2,2017 )
mobi |eng | 2016-03-24 | Author:Clara Shih
* * * Generally, marketers have much more data to work with these days. With new data comes new metrics, such as viewability. For instance, if an ad loads at ...
( Category:
Marketing & Sales
December 2,2017 )
mobi, pdf |eng | 2011-10-10 | Author:Edward F. (Francis) McQuarrie [McQuarrie, Edward F. (Francis)]
COST FACTORS Sample Size Small samples of about 100 can often be professionally surveyed for less than $10,000. Larger samples of 1,000 or more can drive the cost to well ...
( Category:
Marketing & Sales
December 2,2017 )
mobi |eng | 2009-10-31 | Author:Michael Masterson [Masterson, Michael]
So if you are presenting yourself as Indiana Jones, your house should look like a house Indiana Jones might live in. If it looks like a frat house with toilet ...
( Category:
Marketing & Sales
December 2,2017 )
mobi |eng | 2011-10-27 | Author:Aaron Shapiro [Shapiro, Aaron]
• The working engineer who was more of a specialist or an academic. He would want information targeted specifically to the niche in which he worked. • The student who ...
( Category:
Marketing & Sales
December 2,2017 )
mobi |eng | 2013-02-27 | Author:Blair Singer [Singer, Blair]
And here’s one of the magical things about a Code of Honor. You let it legislate the behavior, and you let it enforce itself. The code gets to be the ...
( Category:
Success
December 2,2017 )
mobi |eng | 2009-10-01 | Author:Max Sutherland
Fine tuning the marketing support Instead of looking for ideal product formulations, the urgent need is more often to address the level and fine tuning of marketing support for new ...
( Category:
Marketing & Sales
December 2,2017 )
Instagram Power: Build Your Brand and Reach More Customers with the Power of Pictures by Jason Miles
mobi, epub |eng | 2013-08-30 | Author:Jason Miles [Miles, Jason]
Figure 10.1 The Product Red campaign applies a transcendent concept to otherwise ordinary products and brands. POWER TIP A brand’s power comes from a combination of the invisible aspects, the ...
( Category:
Industries
December 2,2017 )
mobi |eng | 2012-08-23 | Author:Todd Wheatland [Wheatland, Todd]
Switching to Public If you want access to your content to be embargoed until a certain point in time, you can set whichever privacy settings you choose to become inactive ...
( Category:
Marketing & Sales
December 2,2017 )
mobi |eng | 2013-03-04 | Author:Dave Chaffey & PR Smith [Chaffey, Dave]
E-MARKETING INSIGHT Distinguish potential buyers from other types of site visitor Bryan Eisenberg, author of Call to Action and Waiting for your Cat to Bark, recommends distinguishing potential buyers from ...
( Category:
Industries
December 2,2017 )
mobi |eng | 2015-09-21 | Author:George A. Akerlof & Robert J. Shiller
PART THREE Conclusion and Afterword CONCLUSION: EXAMPLES AND GENERAL LESSONS New Story in America and Its Consequences We began this book in one place, but are now ending it in ...
( Category:
Psychology
December 2,2017 )
mobi |eng | 1999-09-29 | Author:Philip Kotler [Kotler, Philip]
Not only must the promotion tools be integrated; all four Ps must be integrated. The company cannot charge a high price for a poor-quality product or charge a high price ...
( Category:
Marketing & Sales
December 2,2017 )
mobi |eng | 2012-05-14 | Author:Bill Lee [Lee, Bill]
Communities: Helping Customers Achieve High-Value Goals Time and again during the settlement of America, people would bond together in community to achieve what they couldn’t do alone. They had to ...
( Category:
Marketing & Sales
December 2,2017 )
mobi, azw3 |eng | 2014-04-07 | Author:Brian Burke
As he sought solutions for these initial problems with the community, Mike at first dismissed the buzz around gamification as just the next fad. Then he attended a conference and ...
( Category:
Processes & Infrastructure
December 2,2017 )
mobi |eng | 2011-05-09 | Author:Jonathan R. Copulsky
NOT EVERYTHING YOU LEARN FROM LISTENING MATTERS—AND NOTHING YOU LEARN FROM LISTENING MATTERS IF YOU DON’T HAVE A PROCESS FOR TAKING ACTION Whether you build, buy, rent, or cobble it ...
( Category:
Marketing & Sales
December 2,2017 )
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